Before you can successfully sell and market a product you have to be intimately familiar with its features, strengths, benefits and weaknesses. Selling and marketing yourself is no different. Knowing yourself covers many aspects and the reason you need to know yourself is because of the necessity to interact with others. The better you know yourself the better you can adjust your approach if necessary at interview. One way of considering yourself in relation to others is to se your personality as a series of windows, with each window representing a different aspect of your personality as seen by yourself and as seen by others. This is Joharis Window.
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