Sunday, August 7, 2011

You can't afford to make a mistake!

How many times have you agonized over buying something substantial – car, furniture, holiday? Most of us agonize because we don’t want to make a mistake. No. not even that! We can’t afford to make a mistake! And neither can an employer. 

And when you’ve finally taken the plunge and made the purchase – what happens next? You’re overcome by feelings of doubt! Have I done the right thing? Will it work? Did I pay too much? Will others like it? Will I like it? This is known as “Buyers Remorse”, And so it goes on. Until… someone tells you that you’ve done exactly the right thing. Nothing like a vote of confidence for the self-esteem! Selling yourself on paper (your CV) and at interview is no different. On your CV you are selling you in the hope of making interview.

If you make interview you are hoping that you are the right candidate, the only candidate that they want. But if you’re selling then automatically someone else is buying, and that is why you need to understand the selling and buying cycle. Sometimes it’s referred to as “Sales for non-sales people” – but everybody sells to somebody every day, so we are all Sales People. It has also been said many times that selling is the highest form of professional communication and that the best sales people have the highest level of integrity. And nothing could be nearer the truth when you are talking about selling YOU! If you cannot get across all the positive things about yourself in a truthful and convincing manner, you will fail.

So, as a Sales Person, read on and learn how to master the challenge of Selling YOU!

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